Generali, Sironi: “With ‘This is tomorrow’ at the center of sustainability, the plan pivots”

'This is Tomorrow', the project that celebrates and renews Generali's traditional collaboration with illustrators and artists to describe society in the name of sustainability through the art of posters "creates a bridge between past and future through illustration."

(LaPresse) The key theme is sustainability and the great challenges of our time in an exhibition that involves young artists from all over the world, said Andrea Sironi, president of Generali, in a speech at the “This is Tomorrow” event, in Milan at Generali Tower.

“The theme of sustainability is the pivot on which the whole” industrial plan of Generali “revolves and the theme of sustainability represents the glasses through which to look at the “This is Tomorrow project,” Sironi explained. “We see ourselves as a responsible insurer and responsible investor, who have raised the bar in climate investments. The Generali Group is committed to challenges like these with a long-term perspective to create value for all stakeholders, not just shareholders.”