Nowadays, LaPresse is Italy’s leading multimedia news agency operated as a business. It produces news in the form of texts, photos and videos 24/7, 365 days a year, and supplies contents to over 90% of the Italian publishing & broadcasting market.
Established in Turin in the 1930s as Publifoto Torino, it marked the birth of photojournalism in Italy, thanks to the initiative and talent of the great Italian photo reporters of the time: Fedele Toscani (father of Oliviero), Vincenzo Carrese, Silvio Maresca. They ushered in new ways of communicating through images and documenting, with great reportages, Italy’s rebirth from the political, economic, industrial and cultural viewpoints, as well as in the areas of story-telling and breaking news. This approach did not escape the attention of the great newspapers of the time, from the Corriere to Arrigo Benedetti’s Europeo and Edilio Rusconi’s Oggi, who made it into a term of reference for the supply of current events photos.
The news agency grew and became an entrepreneurial organisation, with a steadily growing network of photographers.
In the 1990s, the agency’s current president, Marco Durante, with his brother Massimo, acquired the historical archives of Publifoto and founded LaPresse, thereby providing a major impulse to the development and diversification of activities and marking the transformation of the photo agency into one of the most dynamic and innovative companies on the information and communication scene in Italy.
Besides the well-established activity of photo reporting, video news were introduced, as a means to document events according to a more current communication style. Gradually, an integrated system of professional expertise and skills was formed, in the areas of industrial photography, historical archives, image coordination, visual enhancement of brands – through photos and videos - resulting in a well-honed platform of services tailored to the needs of a constantly evolving market.
In 2010, by signing an agreement with American news agency Associated Press to serve as the exclusive distributor of AP contents in Italy, LaPresse became a press agency, supplementing its information services with news reports and text news from Italy and from abroad.
Today, with three editorial staffs in Turin, Milan and Rome, more than 80 journalists and correspondents, and the management of Antonio Di Rosa, besides being the main multimedia content provider for publishers, companies and institutions, with a high quality, complete, authoritative and timely production, LaPresse is the only news agency in Italy to offer international content distribution services thanks to its network of partner agencies: Reuters (British news agency, a global leader in the field of information and a world benchmark for economic financial news, with 2,600 journalists, 200 offices and a presence encompassing 91 Countries), Xinhua (the most important news agency in China and a leader in Asia, with over 2,500 journalists, 180 offices in the world and 50 offices in China), EFE (the No.1 Spanish-speaking news agency in the world and No. 4 in absolute terms, present in 120 Countries) and Press Association (National news agency in the UK and Ireland).
A strong international presence, technological innovation, flexibility and a talent for listening and understanding translate into a markedly proactive approach in creating tools and services increasingly tailored to the individual needs of clients, backed up by continuous investments in human resources, technologies and infrastructures.
As a result, every goal attained is a new starting point for constant improvement, to do better and better over time.